Prime Good Dads

Prime Good Dads supports drivers and families with information, training, and resources designed to help them strengthen their connection and improve their communication. 

Primed for Life – A Mental Health Resource for All Drivers

Driving over the road can be stressful. Drivers must be aware of their surroundings, the things they have to do, situations at home, and other difficult personal situations. Anxiety, depression, relationship concerns, and sadness are all side effects that can occur with our brain must process too much information at one time.
Primed for Life offers an affordable, convenient way for drivers to talk to licensed professionals who will help them sort through important issues in their lives. Whether discussing breathing techniques to bring down one’s blood pressure, or communication advice to help a struggling relationship, the counselors at Primed for Life, are there to help Prime drivers.

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Dad jokes


Brian, a dad of two, shares the challenges and joys he experienced navigating the profound changes that come with being "all in" as a parent.
Overall, our understanding of the importance of marriage and fatherhood in helping men to behave in prosocial ways provides a strong impetus to use social policies and other measures to encourage men to become responsible husbands and fathers.
Drivers face unique challenges when it comes to keeping healthy habits. James "JC" Rose sets an excellent example of how other drivers can prioritize their health. Read more to learn how taking care of yourself and of your environment can help you to be a better dad.
Habits give us a sense of control in our lives. They may give us confidence and help us feel normal. In many cases, we don’t even realize how ingrained our habits have become.