Prime Good Dads

Prime Good Dads supports drivers and families with information, training, and resources designed to help them strengthen their connection and improve their communication. 

Primed for Life – A Mental Health Resource for All Drivers

Driving over the road can be stressful. Drivers must be aware of their surroundings, the things they have to do, situations at home, and other difficult personal situations. Anxiety, depression, relationship concerns, and sadness are all side effects that can occur with our brain must process too much information at one time.
Primed for Life offers an affordable, convenient way for drivers to talk to licensed professionals who will help them sort through important issues in their lives. Whether discussing breathing techniques to bring down one’s blood pressure, or communication advice to help a struggling relationship, the counselors at Primed for Life, are there to help Prime drivers.

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Dad jokes


Experienced fathers and Prime associates share their insights on raising sons. Explore practical ways to be a good role model for your son, even from the road.
Loneliness and isolation has a sociological impact on each of us. Read on to discover how kindness can combat the loneliness epidemic.
As a father, navigating the unique journey of raising a daughter involves understanding societal norms, nurturing emotional growth, guiding social connections, and embracing her interests. This article provides insights for fostering confidence and empowerment, offering a roadmap for fathers to connect with their daughters.
Navigating fatherhood, in general, can be an isolating experience, as societal perceptions often overshadow the diverse roles fathers play in their children's lives, leaving them to grapple with their emotions and struggles in solitude.